A full-service e-commerce division for any type of online bsuienss
Digital Advertising
Our strategies produce highly targeted campaigns that will achieve your business objectives and maximise your ROI
Lead Generation
We provide online lead generation through most reliable, efficient, most visited and result oriented ad-campaign platforms such as Facebook, Google, Bing.
About our process
1 - Strategic plan
Strategic Planning determines the Who, What, Why and When questions that keep the process sailing smoothly. If Content Strategy is the meat, Strategic Planning is the recipe that brings it all together.
2 - Content strategy
Content Marketing is the new buzzword at every marketing agency, but Content Strategy is what propels it to victory. Our Content Strategy process takes into account real customer data and industry research, and turns it into meaningful pieces of content that will delight your audience.
3 - PROMOTION
Even the best of content is useless if nobody sees it. We work hard to research, strategize and create your content, so we work equally hard to give it wings. We reach out to the top social influencers and channels as well as leverage paid media to ensure that your content gets visibility on the most impactful platforms.
4 - MEASUREMENT
This is the other segment of digital marketing that everybody wants, but nobody wants to do. You’re in luck. We’re a data-driven agency that loves to check your progress. We measure the RIGHT things in the RIGHT way so all you see is results.
5 - OPTIMIZATION
Good is never good enough, especially when it comes to your content. We perfect the processes and refine the systems because we believe there is always a way to make things even better.
Contact Us
Facebook Ads lead generation case study
Dental Law Solicitors generates over €16k revenue from an ad spend of less than €1k
1. Background
The client is a solicitor specialising in claims for negligence in the dental industry. As this is such a specialised and niche area of work, the client was struggling to find the work they needed.
When the website was initially launched, it was generating 4-5 leads per day, but this had recently dropped off to just 2 per month. With such a drastic drop in leads, the client needed to find a way of generating business quickly.
2. Objective
The client was looking to return their business to the previous levels of interest in order to sustain the business income.
3. Strategy
We recommended Facebook advertising for this client.
Because many people may not be aware that they have a dental claim, they won’t be searching for claims solicitors online. Content marketing and paid search advertising both require intent, making them less relevant to the situation.
With Facebook advertising we were able to reach these people and let them know of the service our client is providing. Facebook advertising is also a good way of driving traffic to the website as it is quick to launch and start generating results.
We also created a dedicated landing page for this campaign in order to streamline the process for customers. A good landing page makes it easy for a potential customer to get in touch and this was important to the success of this campaign.
4. Results
What happened in the short term?
In the first month we spent €278.31 and generated 8 leads for the client. The initial month was mostly about setting up a campaign, testing the targeting options and Calls To Action that would work the best for the campaign, and gaining data to allow for data-based optimisation in month two.
After focusing on the areas that we could see worked well, further optimising the landing page for conversions and updating lower performing ads based on feedback and ads data, we increased to 22 leads in month two. The above image shows an increase in budget of only €50. Most of the increase in number of leads is from our optimisations to the campaign.
At a CPA (Cost Per Acquisition) of €15, the client is very happy with the results this campaign is achieving. In the solicitor industry, a good quality lead can be worth a lot as each client represents a significant amount individually. A dental negligence case can be worth anywhere from a €1,000s to €150,000+ in fees for our client.
It’s important that this campaign is scalable. We have reached 51,000 people with this ad campaign so far, as shown in the above screenshot. We have identified a potential audience of 500,000 people. This means we expected to generate many more leads for this client over the coming months in the campaign.
Testimonial From The Client
I can summarise my dealings with iDigital with just one word "Slick". Staff members are polite and professional and have a wealth of ideas on how to help market your business. They have a deep understanding of SEO & Marketing overall – this is reflected in marked improvements in my website traffic. iDigital stand out from the crowd when it comes to digital marketing and I have no hesitation in recommending their services.
Category: Lead Generation - Facebook ads
Facebook e-comm case study
E-Com Case Study: From 0 to 3x (Return-On-Ad-Spend) ROAS In Just One Month With Facebook Ads
We want to share a case study with you from fashion brand selling stunning handbags, wallets and purses.
The client had not really used Facebook Advertising previously except for the occasional boost here and there.
His main sales channel was through retail but he had a real desire to work this Facebook advertising thing out as he ultimately wanted to find a way to increase online sales.
Before we started running Ads
With little Facebook Pixel data to begin with and an average order value just over €250, I knew it would take a bit of budget to get him sales. I always recommend a minimum of €50+ per day if you have never run paid ads before, as we will need it to gain valuable data in order to advertise to the right people.
After setting up the Facebook Pixel, product catalog and reporting, I got into mapping out and then building up the Facebook ads funnel. We went with a two-step funnel and some audience testing ahead of time.
1. It pays to split test
With our initial budget, I recommended testing 2-3 audiences. The third one we really only added on after the first few days.
Initially, we thought one chosen demographic would’ve been the most engaged, so I went ahead and leveraged both interest and lookalike layers in different ad sets. We got engagement but it wasn’t overwhelming.
However, after adding on another demographic segment, we literally saw engagement going through the roof.
Our first audience reported us an average Click-Through-Rate (CTR) of 0.8%, while the second demographic was on fire at 3.5% CTR, showing us that they were not only engaged but really wanted to products. The audience browsed the site which showed through content views as well as it cut our cost per click and cost per add to cart by almost 75%!
We also tested various creatives and copy to see what the target audience would respond to best.
Learning: When running Facebook Ads, it always pays to split test and validate audience & product assumptions about your own business and brand with real numbers.
2. Collection Ads work magical to increase click-through-rates
While we used single image with subtle branding at the top of funnel, we leveraged both Dynamic Product Catalog and Collection Ads at retargeting level.
I generally love using Dynamic Product Ads, as they dynamically show products to the individual according to the catalogs that they have viewed and products that they have added to cart.
Be mindful that to leverage Dynamic Product Ads, you will need to have the Facebook Pixel installed properly.
Using Collection Ads not only doubled our CTR but it resulted in a higher Return-On-Ad-Spend (ROAS) for the individual Ad Set too. Learning: Visuals are the most important thing when it comes to Facebook Ads, make sure you test a variety of ad formats to find your winning one. It may as well cut your costs and increase ROAS.
3 Retargeting is where you get the real results
In e-commerce we generally battle with an abandon rate of 60-80%, so recovering those carts with a retargeting campaign is vital.
Remember, we had little Facebook Pixel data to work with in the beginning, however the branding and eye-catching imagery we used was very strong.
Almost all businesses see the greatest results at their bottom of funnel, so it was no surprise we did too. However, a 6x Return-On-Ad-Spend overall after only 1 month of running Facebook Ads is a wonderful result that I am proud of. Overall, we achieved a 3x ROAS of the whole funnel.
Retargeting can also work on another level subsequently to this. The lowest hanging fruit you’ll ever get in your online shop will be the people who have already purchased from you, so why not speak to them again? Offer them a different product, show them a new collection, retarget them with a special? Returns can simply blow up at this level.
Learning: Always, always have a retargeting campaign in place to recover potential leads and sales! This is the hottest audience you’ll ever get. So who wouldn’t want to spend €1 and make €5+ back with Facebook Ads?
Category: e-comm
Google Ads for local market
Google ads for a new local shop.
Speaking of Google Ads, we often have to face the objection that “Google Ads is an expensive tool that needs months to works properly only if you invest high budgets.”
On the contrary, we can say that if you structure your campaigns in an effective way, create a relevant landing page and place your business in the right market, Google Ads can work really good starting from the first day.
If you are curious to understand how it is possible, go through this short case study.
The star of this short case study is a new shop for iPhone repair based in a city of small dimensions in North Italy.
We all know very well that smartphones’ accidental falls are frequent. For their repair, the market’s scenario is pretty defined. Especially when it comes to Apple, the alternatives are:
– Apple’s official repair stores: expensive and quite slow; you cannot find an official store in each city on Italian territory;
– unofficial repair stores: generally low cost, usually managed by Chinese people; they use cheap replacements; quite slow as well; they’re not able in communication.
The shop we promote is positioned exactly in the middle between these two poles. Its services turns to:
a) people prepared to spend a little extra cash for an effective reparation made with original replacements (or 99.9% compatible) in a store managed by polite people speaking an impeccable Italian;
b) people that have the urgency of repairing their iPhones in a few hours (the local store we promote promises its customers to return their smartphones in just 1 hour).
In addition: the store has a warehouse full of replacements and its technicians are all AAA+++; the shop is located in a very central part of the city
Strategy
1.An effective landing page.
Thanks to the help of an expert, we created an effective landing page (basically a one-page website) based on a “problem and solution” approach. Through the dynamic keywords for ads, I took users exactly to the solution to their problems. “Is your screen broken? Is your battery completely dead?”…perfect! The local store we are promoting is the answer to your drama. Plus, an effective landing page is also useful to increase ad relevance.
2.Keywords Analysis.
For our promotional campaign, I choose keywords accurately. Exact keywords and specific BMM organized on a problem (for example broken screen, broken display, broken touchscreen, low battery, broken speaker etc.). In the process of choosing keywords, I added the negative ones before making the campaign start in order to not waste traffic and money.
3.Ads set-up.
The third step was to create two separate Ads campaigns: a day campaign (store opening hours) and a night one. In the night campaign, I discouraged the possibility of using the phone to reach the store (both in ads and landing page). Anyway, the store has a voicemail that invites the customer to provide his name and telephone number for recalls.
4.Attention to communication.
In both landing page and ads, we gave the customer different possibilities to communicate with the shop: through contact form, through click to call from ad, through click to call from landing page (with Google forwarding phone number), through Facebook Messenger chat.
5.Social Network.
We used also a Facebook Pixel: Ads will always be the principal channel for customers who have the urgency to solve a problem but Facebook can be used to sell additional services or accessories.
RESULTS IN 10 DAYS OF PROMOTION
The owner of the shop seems to be very satisfied and refers that “a lot of people starts to visit the shop and use our services.” As I said at the beginning of the story, the store is new and has now started to build its own brand. For what I can say by the number of positive reviews of the shop…they work extremely well.
Let’s try to give an estimate of costs. With an effective landing page that works properly and € 68 of traffic, we earned 19 leads (interested people) with a cost per lead of 3.61 €. 10 days is a short period to make a complete evaluation of the project but we are quite sure that numbers can improve.
